March 20, 2026
Axis-Max-Life-

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., has announced the East Zone findings of the fifth edition of its flagship India Retirement Index Study (IRIS 5.0), conducted in partnership with Kantar. The study reaffirms East India’s leadership in retirement preparedness, with the region recording the highest index score of 52, surpassing the national average of 48.

The findings highlight strong performance across financial and health preparedness. The Financial Preparedness Index remains stable at 52, the highest among all regions, reflecting disciplined investment habits, with nearly 75% of respondents already investing for retirement. Early planning sentiment has strengthened, with 53% believing retirement planning should begin before age 35. Insurance adoption has also risen, with term plan ownership increasing from 47% to 60% and ULIP adoption from 34% to 46%. The Health Preparedness Index improved from 46 to 49, supported by 55% opting for annual health check-ups and 53% holding health insurance. However, the Emotional Preparedness Index declined from 61 to 59, indicating rising concerns around dependency, environmental risks, and loneliness.

Anurag Gupta, Director, Chief Business Officer & Retirement Head, Axis Max Life Insurance, said the findings reflect strong financial discipline and proactive health behaviour, while underlining the need for a more holistic retirement approach including emotional wellbeing.

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