Toyota Kirloskar Motor (TKM) is back as the title sponsor for the prestigious Hornbill Music Festival 2024, marking its third consecutive year of support. Running from December 2 to December 10 at the Naga Heritage Village in Kohima, the festival promises to be an exciting fusion of traditional and modern performances, featuring an opening act by Japan’s world-famous Drum Tao ensemble. For TKM, this partnership is more than a sponsorship—it’s a celebration of the rich culture and heritage of Nagaland and the Northeast.
At the festival, TKM has set up a dynamic car pavilion showcasing popular models like the Innova Crysta, Fortuner, and the hybrid Innova Hycross. With 39 touchpoints in the region, TKM is dedicated to improving customer experiences and providing easy access to its high-quality vehicles.
In Itanagar, TKM’s commitment to the region is evident in its efforts to cater to the growing demand for premium vehicles. With an expanding urban middle class and increasing interest in sustainable transportation options, TKM’s hybrid models are well-positioned to attract customers in Itanagar. Additionally, the company’s community engagement through initiatives like the Toyota Technical Education Program (T-TEP) adds value to the local workforce, further strengthening TKM’s foothold in this rapidly developing market.
