Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, on Wednesday hosted the first-ever state-level workshop on the State Insurance Plan (SIP) in Arunachal Pradesh, marking a key step towards expanding insurance awareness and coverage in the state. Appointed by the Insurance Regulatory and Development Authority of India (IRDAI) as the Lead Insurer (Life) for Arunachal Pradesh, the company is leading efforts to strengthen insurance penetration across the region. The workshop, held in Itanagar, was attended by Shri Satyajit Tripathi, Member (Distribution), IRDAI, along with senior officials of the Arunachal Pradesh government, including Shri Karluk Ronya, Director, Accounts & Treasuries, and Shri Nabam Rajesh, Deputy Director of Panchayati Raj. Senior leadership from Axis Max Life Insurance Limited, including Managing Director and CEO Mr. Sumit Madan, also participated.
Addressing the gathering, Madan said the initiative aligns with IRDAI’s vision of “Insurance for All by 2047”, focusing on simplifying insurance and building long-term financial security at the household level. The event also saw the unveiling of the State Insurance Plan Report 2025, outlining a roadmap for universal insurance coverage.
The workshop highlighted the implementation of the Bima Trinity—Bima Sugam, Bima Vistar and Bima Vahak—to ensure last-mile delivery of insurance services, especially in remote areas. In Itanagar, the rollout of the State Insurance Plan is expected to boost awareness among small traders, salaried professionals and self-employed individuals, creating fresh demand for affordable life and composite insurance products. Increased institutional engagement is also likely to strengthen trust in formal financial services, gradually expanding the city’s insurance and financial protection ecosystem.
