CEAT, one of India’s leading tyre manufacturers, has taken a significant step towards enhancing its retail presence in North East India with the inauguration of a new premium retail facility in Agartala, Tripura. This expansion reflects the company’s commitment to serving the region’s growing automotive market, where increasing four-wheeler sales are creating a strong demand for high-performance tyres.
Speaking at the launch, Mr. Arnab Banerjee, MD & CEO of CEAT, shared, “The North East holds immense potential for the tyre industry. Our focus on customer-first strategies will ensure faster deliveries and improved service quality.” With 18 premium outlets and over 900 retail touchpoints across the region, CEAT’s footprint continues to grow, with plans to expand further into Arunachal Pradesh and Meghalaya.
In Itanagar, this expansion is expected to benefit the capital of Arunachal Pradesh by improving access to CEAT’s wide range of tyres for passenger cars, two-wheelers, and commercial vehicles. As the automotive sector in Itanagar continues to grow, this enhanced availability will cater to local demand, supporting both consumers and dealers, and fostering economic growth in the region through job creation and stronger business partnerships.
