Medanta – The Medicity, six-time Newsweek Best Private Hospital in India, has achieved global attention with its breast cancer awareness film, Banno Ki Rasm, which has already surpassed 8 million views across social media platforms. As part of the hospital’s “Jaanta Hai Medanta” initiative, the 2-minute 28-second video encourages self-breast exams as a monthly practice, combining health awareness, preventive care, and social responsibility into a message with global resonance.
Dr. Naresh Trehan, Chairman & Managing Director, said, “Women form the backbone of society. Through this campaign, Medanta is setting new benchmarks in healthcare leadership and awareness while addressing stigma around breast cancer.” Dr. Kanchan Kaur, Senior Director of Breast Cancer, highlighted that early detection through self-exams and screenings significantly improves survival rates and reduces long-term healthcare costs.
The campaign has stimulated measurable market activity. Local pharmacies, diagnostic centers, and wellness clinics have reported increased consumer inquiries and uptake of preventive screenings and breast health packages. Rising public awareness is driving demand for healthcare services tailored to women, demonstrating how targeted awareness campaigns can influence local markets while aligning with global healthcare trends
