Philips has announced the launch of its festive ‘Steam It Up’ campaign across Northeast India, featuring celebrated regional icons Aimee Baruah, Nishita Goswami, and Barsharani Bishaya. The campaign highlights the Philips STH5000 Handheld Steamer as the go-to solution for effortless festive styling during Bihu.
Designed to cater to traditional and contemporary wardrobes alike, the Philips STH5000 heats up in just 30 seconds and delivers 24g/min of continuous steam. It is safe for delicate fabrics and ideal for maintaining the elegance of Mekhela Chadors, silk kurtas, and modern party wear. As part of the campaign rollout, NishitaGoswami visited key retail partners—Electrocity and Maitree—to demonstrate the product’s effectiveness in real-time.
Pooja Baid, Chief Marketing Officer, Versuni India, stated, “Bihu is a celebration of tradition, grace, and personal style. With the Philips STH5000, consumers can step into every gathering looking their best with ease and confidence.” The Philips STH5000 is now available in major retail outlets and online with special Bihu offers.
