In a tribute to fathers everywhere, leading menswear brand Blackberrys has teamed up with acclaimed actor Randeep Hooda for a new Father’s Day campaign. Known as India’s ‘fit expert’ for over three decades, Blackberrys celebrates dads who inspire their children to #KeepRising through life’s ups and downs.
The campaign features a touching film where Randeep Hooda and his father, Ranbir Hooda, share a candid conversation about the pivotal role Mr. Hooda played in his son’s successful acting career. Despite coming from a non-filmy background, Mr. Hooda’s unwavering support and encouragement were instrumental in Randeep’s rise to stardom. Dressed in impeccably tailored Blackberrys attire, the duo embodies the brand’s commitment to quality and style.”My father has always been my pillar of strength,” said Randeep Hooda. “Sharing this experience with a brand like Blackberrys that celebrates the unwavering spirit in men has been extraordinary. Happy Father’s Day to all the super dads out there!”
In Shillong, Blackberrys’ campaign has resonated deeply, reflecting the city’s rich cultural heritage and strong family values. Known as the “Scotland of the East,” Shillong’s picturesque landscapes and vibrant community life provide a perfect backdrop for the Father’s Day initiative. The Blackberrys store in Police Bazar has seen a surge in customers, as locals seek stylish and meaningful gifts to honor their fathers, showcasing the campaign’s heartfelt impact. Blackberrys offers a range of impeccable suits, blazers, casual wear, and chic accessories, perfect for Father’s Day gifts. Nitin Mohan, Co-Founder of Blackberrys, emphasized the campaign’s message: “We celebrate the power of dads to encourage their children to fly high and #KeepRising despite all odds.”
