Recognising that many women continue to balance work, travel and daily responsibilities while managing their periods, Stayfree has expanded its menstrual hygiene portfolio with the launch of Stayfree Xpert XL, a new sanitary napkin designed to offer greater comfort, protection and convenience.
The new product features 3-in-1 protection, combining Gel Lock Pockets for deep and instant absorption, an Air Soft Cover for a breathable and gentle feel on the skin, and a compact, individually wrapped design that fits easily into a pocket, allowing women to carry and dispose of the pad with ease. The company said the innovation reflects changing lifestyles and the need for menstrual hygiene products that support women on the move. Commenting on the launch, SupriyaSrinivasa, Marketing Director, Stayfree, said every woman experiences her period differently and the brand remains committed to developing solutions that address diverse consumer needs. She said Stayfree Xpert XL combines superior absorption, comfort and portability to help women manage their periods with greater confidence.
To connect with younger consumers, Stayfree has launched a nationwide digital campaign featuring Aditi Bhatia, AshnoorKaur and other influencers. The campaign portrays everyday concerns such as leakage, skin irritation and the inconvenience of carrying sanitary pads, highlighting how the new product seeks to reduce these challenges.Available across modern trade, general trade, pharmacies, e-commerce and quick commerce platforms, Stayfree Xpert XL comes in packs of 6, 18 and 40 units, with the six-unit pack priced at ₹48. The launch reflects growing investment by consumer goods companies in product innovation as India’s menstrual hygiene market continues to expand alongside rising awareness and changing consumer expectations.
