Toyota Kirloskar Motor (TKM) has flagged off the ‘Great 4X4 Expedition by Toyota’ in Guwahati, marking the fifth adventurous off-roading drive in India. This captivating event in the unique and highly significant Northeast region promises an unforgettable experience, uniting passionate off-roaders in the picturesque landscape of PRP Valley and explore some of the scenic locations in Meghalaya region, from 8th March to 10th March 2024. TKM launched its first 4X4 experiential drives in May 2023, targeting motoring enthusiasts across the country. The drives, held in four regional zones (North, South, East, and West), gained popularity among the 4X4 fraternity, aiming to engage the country-wide 4X4 SUV community.
Notably, the 4X4 enthusiasts will partake in various engagements to elevate their outdoor lifestyle experience during the ‘Great 4X4 Expedition by Toyota’. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to explore new horizons, and thereby delivering ‘Mass Happiness’.
The expedition features a convoy of impressive 4-wheel drive SUVs, including the iconic Hilux, LC300, Fortuner, and Hyryder AWD, along with owners of other brands, fostering an adventurous 4X4 drive spirit. Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “We express our sincere gratitude to all the participants and wish them a joyous expedition with Toyota.”
