Toyota Kirloskar Motor has launched its highly anticipated Land Cruiser 300 in India, with prices set at ₹2.31 crore for the ZX variant and ₹2.41 crore for the GR-S variant (ex-showroom). Powered by a twin-turbo V6 diesel engine producing 227kW of power and 700Nm of torque, the vehicle is built on Toyota’s TNGA-F platform. Equipped with Toyota Safety Sense 3.0, it promises enhanced safety alongside luxury.
The launch reflects a strategic push into the premium automotive segment, which has seen rising demand from India’s affluent consumers. Analysts view this move as a positive indicator for luxury auto sales, driven by evolving consumer preferences and an expanding service network. Toyota’s strong brand value further cements its position as a leader in the SUV market.
Toyota dealerships nationwide have opened bookings, with deliveries expected soon, signaling a robust outlook for India’s premium SUV segment.
