Toyota Kirloskar Motor (TKM) has added momentum to its Northeast India strategy with the launch of a new dealership, Gargya Toyota, in Guwahati, Assam. The move reflects a deeper economic push into emerging Tier 2 and Tier 3 markets where rising income levels, improved infrastructure, and aspirational spending are fueling demand for personal mobility.
The 5,100 sq. ft. 1S (sales) facility, located at GS Road, Dispur, was inaugurated by Mr. Arun G Nair, VP, Chief Representative – East Region, Sales, Service & Used Car, and Dealer Principal Mr. Rahul Dev Sharma. It will retail Toyota’s full range—from mass-market models like the Innova Hycross and Urban Cruiser Hyryder to premium offerings like the Camry Hybrid and Vellfire. Toyota U-Trust services will also be offered for used car transactions.
With Guwahati acting as a regional automotive hub, the new dealership is expected to positively influence market penetration and brand outreach, where logistical access and service reliability remain key consumer considerations. This expansion takes TKM’s pan-India network to 1,243 touchpoints, reinforcing its rural-urban mobility mission.
