Chowna Mein on Thursday described the launch of “Mission Arunachal Kiwi: The USP of Arunachal Pradesh” as a major step towards empowering farmers and creating a globally competitive organic kiwi ecosystem in the state.
The Deputy Chief Minister said the mission aims to strengthen the entire kiwi value chain — from cultivation and post-harvest management to branding, exports and agri-tourism — while generating new economic opportunities for farmers across Arunachal Pradesh.
In a post on X, Mein said the initiative was launched under the leadership of Narendra Modi and with the guidance of Union Minister Jyotiraditya Scindia.
Highlighting the state’s growing importance in horticulture, Mein noted that Arunachal Pradesh contributes more than 50 per cent of India’s kiwi production. He said the convergence-driven mission would help farmers through improved infrastructure, better market access and enhanced value realisation.
Mein also expressed confidence that “Arunachal Organic Kiwi” would emerge as an international brand symbolising quality, sustainability and the resilience of the state’s farming communities.
The mission was officially launched in New Delhi on Wednesday during a programme organised by the Ministry of Development of North Eastern Region in collaboration with the Arunachal Pradesh government and other stakeholders.
Officials said the initiative seeks to position Arunachal Pradesh as India’s leading hub for organic kiwi cultivation by building a structured ecosystem for processing, branding and export promotion.
The mission will focus on scientific cultivation methods, cold storage infrastructure, value addition, improved logistics and direct market linkages for farmers. It is also expected to boost agri-tourism and attract private investment into the horticulture sector.
Over the years, Arunachal Pradesh has emerged as the country’s largest kiwi-producing state, particularly in districts such as Lower Subansiri, West Kameng, Shi Yomi, Tawang and Dibang Valley.
