Johnson’s®️ Baby has expanded its baby skincare portfolio with the launch of its new Milk & Rice Range, underscoring the brand’s focus on product innovation and consumer-centric marketing in India’s growing infant care segment. The launch is accompanied by the ‘PoshanKaPehlaSparsh’ campaign, which draws inspiration from the traditional Indian Annaprashan, or MukheBhaat, ceremony and introduces the concept of a ‘Food for Skin Ritual’.
The Johnson’s®️ Baby Milk & Rice Range is formulated with milk proteins, rice bran protein, Vitamin E, glycerin and a multivitamin complex to nourish and help protect a newborn’s delicate skin barrier. The range comprises Soap, Wash & Shampoo, Lotion and Face & Body Cream. According to the company, all products are clinically proven mild, pH balanced and hypoallergenic, while the Nourishing Milk & Rice Lotion and Face & Body Cream provide up to 24-hour moisturisation through lightweight, fast-absorbing formulations that help strengthen the skin’s natural moisture barrier.
Commenting on the launch, Peeyush Unikkat, Group Product Manager – Johnson’s®️ Baby, said the company has drawn on the long-standing trust Indian families place in milk and rice to develop a skincare range that extends the idea of nourishment beyond a baby’s first foods to everyday skin protection from Day 1. He said the initiative reflects the brand’s continued commitment to delivering products that parents can trust from the very first touch.
Johnson’s®️ Baby said the campaign will be rolled out across digital platforms and social media, with influencer collaborations supporting nationwide consumer engagement and reinforcing the brand’s strategy of combining product innovation with culturally relevant storytelling.
